SIREN FLOWER SCHOOL

Siren Floral Co’s online courses are hosted on a platform called Thinkific. I was tasked with creating a cohesive experience across Siren’s main website and the Thinkific hosted online courses site while facing some serious design and editing limitations. Siren and I worked together to organize content in a way that focused on the students and their experience across the site. In addition to the Thinkific platform, I created email marketing and Instagram story posts for multi-platform exposure including: new course announcement emails and Instagram story posts, flash sale emails and story posts, and other course update communications. Siren and I carefully dialed in each student group for more effective marketing and communications. Together, over the course of 9 months, we grew the online course business into a 6-figure income.

ELEMENTS

— Branding
— Marketing
— Website Design
— Thinkific Website